Movie Producer Launches Blockchain Based PlatForm Called TaTaTu
Ambi Media Group co-founder and CEO Andrea Iervolino is launching TaTaTu, a blockchain-based platform intertwining social media activity with entertainment viewing.
TaTaTu is a blockchain-powered platform that allows its users to receive rewards for watching movies, sports, gaming, and other forms of content and lets them get additional rewards from their friends’ viewing.
With a team of over 250 developers, as well as a dedicated blockchain team around the world, the TaTaTu platform is a social entertainment platform where users can easily invite their friends via their social media (Facebook, Instagram, Snapchat, WhatsApp etc) to join TaTaTu, watch and create videos that can be shared with friends, chat with other members, and share the content they like.
There is a need for a platform to provide higher levels of transparency to their users, brands and rights holders about the revenues generated and monetization of users. Audiences need free, legal and quality content with a simple user experience.”
“Where most content platform business models are based on making the final user pay for content, generating a market for illegal content monetization and therefore less revenues for content owners, TaTaTu is listening to the marketplace and adapting giving free access to content and going a step further to reward users with an automatic monetization system,” producer Andrea Iervolino said.
TaTaTu combines the features you expect from any video-on-demand (VOD) platform and adds social networks with a system that rewards users for watching videos through the blockchain. In short, it incentivizes content consumption by offering digital tokens for views generated by users and their friends.
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