Google To Reverse Crypto Ad Ban For Regulated Exchanges In US & Japan
Google is reversing its ban on cryptocurrency-related advertising and plans to allow regulated crypto exchanges to buy ads in the United States and Japan. This removes some of the restrictions the company placed on crypto ads in June. The new policy will take effect in October.
Google has posted a notice on its website regarding changes in its cryptocurrency ads policy, stating:
The Google ads policy on financial products and services will be updated in October 2018 to allow regulated cryptocurrency exchanges to advertise in the United States and Japan…Advertisers will need to be certified with Google for the specific country in which their ads will serve.
Google explained that “Advertisers will be able to apply for certification once the policy launches in October,” noting that “This policy will apply globally to all accounts that advertise these financial products.”
The tech giant announced its original restrictions in March this year and put them in place in June. Its original aim was to protect consumers. The restrictions included initial coin offerings (ICOs), wallets and trading advice, which are still not allowed.
It’s unclear why Google is lifting its ban now, but it would appear that the company thinks the crypto hype over skyrocketing digital currency values and all of the negative side effects associated with that has died down.
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